Dems Mull $20 Million Plan To Figure Out Why Young Men Don’t Like Them

Six months after a stinging nationwide rejection that handed Donald Trump a commanding reelection and fractured their core coalition, the Democratic Party is turning to a new solution: spending $20 million to figure out why young men don’t like them.

The project, codenamed SAM — short for “Speaking with American Men: A Strategic Plan” – is described in a prospectus obtained by the New York Times. It outlines a massive push to decode the language and culture of disaffected young men, particularly in online spaces, and includes a proposal to buy ads inside video games.

“Above all, we must shift from a moralizing tone,” the document urges.

The effort comes amid widespread Democratic soul-searching after a loss that wasn’t just electoral, but cultural. A recent NBC News poll placed the party’s favorability at just 27 percent, its worst showing in the poll’s 34-year history.

Focus groups show the branding problem is dire. One Georgia man recently summed it up succinctly: “A deer in headlights.” According to messaging consultant Anat Shenker-Osorio, Democrats are consistently described in her focus groups as “sloths,” “tortoises,” and now, apparently, roadkill.

“You stand there and you see the car coming,” the man explained. “But you’re going to stand there and get hit with it anyway.”

Democratic leaders are scrambling to reassemble a coalition that used to be rock-solid: young voters, working-class Americans, Latinos, and Black voters all shifted toward Trump in 2024 – and this time, he won the popular vote, too.

“There is fear, there is anxiety, and there are very real questions about the path forward – all of which I share,” said Rep. Jason

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